Jan 2024

Four EoM Management Shifts

Four Management Shifts

Shift 1
From a company-centric to a purpose-centric strategy

Move your business from the implicit purpose of profit maximization or from a purpose that is only descriptive of your past outcomes or values, to an actionable and inspirational purpose that positions your business as the champion of a cause that solves people or planet’s problems.




Shift 2
From antagonizing rivals in a linear value chain to orchestrating the ecosystem

Move your business from relating to other stakeholder groups as ‘competing forces’, to mobilizing and influencing a broad range of partners to mutualize capabilities, innovate and fix systemic breakdowns.




Shift 3
From maximizing financial capital to balancing multiple capitals

Move your business from measuring performance by short-term financial returns, to using non-financial metrics (human, social and natural capital) as leading indicators of long-term holistic value creation.




Shift 4
From purpose and profit being trade-offs to defining profit to align with purpose

Move your business from measuring purpose only in terms of inputs or activities, to placing purpose at the heart of your management accounts and incentives programs.






Other Articles

Jun 2024
Lisbon Conscious Business Education Conference 2024: Evolving Education for Ethical Business Practices 
Mar 2024
Asia Economics of Mutuality Forum 24-25 April 2024

Korean and global leaders in business, academia, government, and civil society will gather at Hanyang University in Seoul, South Korea, to launch the inaugural Economics of Mutuality Foundation and Hanyang University’s Global Forum on the role of business and investing in society. The event will take place from April 24 to 25, 2024. The two-day event will include addresses by Professor Colin Mayer, former Dean of Oxford University’s Said Business School; Chairman Moon Kook Hyun, President of the New Paradigm Institute and former CEO of Yuhan-Kimberly, and Dr. Jay Jakub, the Executive Director of the Economics of Mutuality Foundation, and co-author of the book, “Completing Capitalism.” The event will highlight the roles of academia, corporations, investors, family offices and entrepreneurs in creating an ecosystem of mutual value co-creation by how companies deploy their capital in society.

Mar 2024
Oxford Virtual Executive Education Program, September 12 – October 31, 2024

Driving Impact Through Mutual Value Creation, an 8-week online course brought to you by Oxford University’s Saïd Business School and the Economics of Mutuality team, will equip you to walk the talk of Stakeholder Capitalism.

Mar 2024
Nordic Economics of Mutuality Forum October 15-16

The first Economics of Mutuality forum to be held in Scandinavia, this event taking place October 15-16, 2024 will be hosted by Brandinnova, the Center for Brand Research at the Norwegian School of Economics (NHH), Jæren Sparebank, and the Economics of Mutuality Foundation.