Knowledge Archive
News Archive
Watch Recordings From the Oxford Economics of Mutuality Forum
You are warmly invited to the fifth annual Oxford Economics of Mutuality Forum presented by Oxford University’s Saïd Business School, Mars, Incorporated and the Economics of Mutuality between 9th-11th September 2020….
Economics and Mutuality Center at Erasmus University Rotterdam
In March, Erasmus University Rotterdam opened a new Center for Economics and Mutuality that will promote the application of Economics of Mutuality principles in business. The center will have three branches: Academic…
Grant Reid’s Dream of Making EoM a Beacon for Other Companies
In a recent interview with Andy Serwer of Yahoo Finance, Grant Reid, CEO of Mars, Incorporated, spoke among other things about his dream of seeing the Economics of Mutuality becoming a ‘vibrant beacon’ for other companies to…
Conscious Capitalism EoM Briefing at Mars Global Headquarters
Jay Jakub, Chief Advocacy Officer and Senior Director for External Research, Mars, Inc / Catalyst, hosted 17 C-suite business leaders from the Washington, DC chapter of Conscious Capitalism at the Mars global headquarters for…
A New School of Thought: EoM Featured in the Financial Times
The Economics of Mutuality recently featured in the Financial Times as a new school of thought that balances profit with creating value for society. Stephen Badger, Chairman of Mars, was interviewed by Andrew Edgecliffe-Johnson…
Jay Jakub Gives EoM Keynote at Conscious Capitalism CEO Summit
Jay Jakub delivered an inspiring keynote address about the Economics of Mutuality to CEOs at the Conscious Capitalism Summit in Austin, Texas in October. The annual gathering provides space for business leaders to…
Articles
Building Purposeful Business Models With Mars Wrigley
Published by Economist Impact in partnership with Mars Wrigley and the Economics of Mutuality team.
Completing Capitalism: The Economics of Mutuality
Jay Jakub and Nadia Terfous interview with The Beautiful Truth magazine.
EoM: A New School of Thought and Business Model
Bruno Roche interview with The CEO Magazine.
Reforming Capitalism: A Critical Conversation in Europe
Written by Bruno Roche. Published by Institut du Capitalisme Responsible.
Jurie Jean van de Vyver: Reflecting on EoM From MBA to Present Day
Written by Jurie Jean van de Vyver. Published by the Economics of Mutuality.
Maren Mende-Benford: Reflecting on EoM From MBA to Present Day
Written by Maren Mende-Benford. Published by the Economics of Mutuality.
Videos and Podcasts
Business Case Studies
Royal Canin: Reengineering Capitalism Through Relationships
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Project Maua, Kenya: Uncovering Hidden Riches
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LafargeHolcim: Integrated Reporting in the Construction Industry
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SAP: Developing Integrated Thinking Through Reporting
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BASF: Impact Valuation Informing Management Decisions
View PostResearch Articles
Bloom Programme: Micro-distribution of Mars Products in Manila
This paper provides an overview of the Bloom micro-distribution programme, an initiative spearheaded by Mars Catalyst and Mars Wrigley Confectionery Philippines that engages...
Smallholder Agriculture and Management Practices: Insights from the Field
Increasing smallholder farmers’ yields has proven difficult and sophisticated industries have developed in order to address this problem. This study reports on the insights gained from...
A Resource Efficiency Approach to the Management of Natural Capital
Businesses are under increasing pressure to improve the resource efficiency of their products and services. There is a need for practical tools that enable businesses to implement resource efficiency…
Social Capital of Farmers and Retailers in the Tropics
Is there a link between an actor's social capital and that individual's economic performance? This study seeks to create a three-dimensional capital space and calculate a social capital coordinate vector for each actor…
Human Capital Research at Mars, Incorporated
Since July 2009, MARS has undertaken a joint project with researchers of the Paris School of Economics (PSE). The general objective of this collaboration is to develop measures of the non- monetary value created by MARS’…
Cocoa Farmers in Côte d’Ivoire and Social Capital in Technology Adoption
In this study, we allege that the hypothesis in favour of a status quo bias is a plausible explanation when it comes to better understanding the lack or the absence of adoption of the best farming practices in small rural…
Literature Reviews
Fairness and Organizational Performance: Insights for Supply Chain Management
For this briefing document we review the organizational fairness literature with a focus on the supply chain context. Supply chain fairness is an under-researched topic and we seek...
Organizational Citizenship Behaviours: Definitions and Dimensions
Organisational citizenship behaviour (OCB) is an evolving concept concerning how and why people contribute positively to their organisations beyond defined work roles; a concept...
Psychological Ownership: Effects and Applications
Psychological ownership (PO) can be an important tool for organizations to encourage productivity and certain desirable employee behaviours. In the organizational literature, PO is...
Business Ecosystems: A Literature Review
Business Ecosystems have been a topic of academic research since the 1990s and more recently the phrase has become somewhat of a buzzword in the media and among practitioners, sparking a lot of interest in various…