3 min read
Sep 2020

Finding Profitable Solutions to Problems of People and Planet


Published September 2020

DBS Bank recently published a story entitled ‘Finding Profitable Solutions to Problems of People and Planet’ based on a panel discussion at the DBS Asian Insights Conference 2020 with Jay Jakub, Chief Advocacy Officer for the EoM movement; Robin Hu, Senior MD and Head (Sustainability and Stewardship Group), Temasek; and Gavin Long, Co-Founder and Partner, The Acacia Group. The panel was moderated by Timothy Wong, Managing Director, Head Group Research, DBS Bank.

Extracts have been reproduced below. Click the button to read the article in full.

It is becoming increasingly clear how the usual way of doing business has led to growing societal pain and natural resource erosion. But there is a better way of doing business…

Mars Inc has successfully tested the EoM model in varied and extreme business conditions in extremely poor areas and in very rich countries.

“We have almost 20 programmes across the Mars ecosystem. Our work in the poorest slums in Africa and Southeast Asia resulted in the setting up of viable businesses using these principles. These businesses delivered much more holistic value and we are finding that the retained earnings are much higher when we solve the problems of others rather than by trying to maximise the profit for ourselves,” reveals Dr Jakub.

“Similarly, in some of the most mature markets, we are finding as this model starts to orchestrate those solutions at an ecosystem level among stakeholders removing those problems, that those ecosystems – even the very wealthy mature markets with premiumised products – are actually delivering similar types of results. We are pleased with that and believe that we will be able to demonstrate that this is a superior form of value creation in a way that is unassailable.”

Related Posts











Other Articles

7 min read
Mar 2024
Asia Economics of Mutuality Forum 24-25 April 2024

Korean and global leaders in business, academia, government, and civil society will gather at Hanyang University in Seoul, South Korea, to launch the inaugural Economics of Mutuality Foundation and Hanyang University’s Global Forum on the role of business and investing in society. The event will take place from April 24 to 25, 2024. The two-day event will include addresses by Professor Colin Mayer, former Dean of Oxford University’s Said Business School; Chairman Moon Kook Hyun, President of the New Paradigm Institute and former CEO of Yuhan-Kimberly, and Dr. Jay Jakub, the Executive Director of the Economics of Mutuality Foundation, and co-author of the book, “Completing Capitalism.” The event will highlight the roles of academia, corporations, investors, family offices and entrepreneurs in creating an ecosystem of mutual value co-creation by how companies deploy their capital in society.

2 min read
Mar 2024
Oxford Virtual Executive Education Program 2 May – 20 June 2024

Driving Impact Through Mutual Value Creation, an 8-week online course brought to you by Oxford University’s Saïd Business School and the Economics of Mutuality team, will equip you to walk the talk of Stakeholder Capitalism.

3 min read
Mar 2024
Nordic Economics of Mutuality Forum October 15-16

The first Economics of Mutuality forum to be held in Scandinavia, this event taking place October 15-16, 2024 will be hosted by Brandinnova, the Center for Brand Research at the Norwegian School of Economics (NHH), Jæren Sparebank, and the Economics of Mutuality Foundation.

24 min read
Feb 2024
How Witnessing an Economy of Greed Led Me to Pursue an Economy of Good

Tony Soh is CEO of the National Volunteer & Philanthropy Centre (NVPC) in Singapore. In this interview, he tells us how his experience of the global financial crisis led him to search for better ways of doing business. A graduate of the Oxford Economics of Mutuality Virtual Executive Education Program, he is working to build a movement around corporate purpose in his city