Feb 2021

Putting Purpose into Practice Book Launch and Webinars

Published March 2021

We are delighted to announce the publication of Putting Purpose into Practice: The Economics of Mutuality and an accompanying webinar series featuring leading speakers in the purposeful business space.

The book, published by Oxford University Press, explores how the Economics of Mutuality empowers business to thrive by meeting the needs of the world.

Based on fifteen years of in-depth academic research and business practice led by the Economics of Mutuality team, Mars and Oxford University’s Saïd Business School, the Economics of Mutuality goes beyond earnest proposals straight to measurable results.

Putting Purpose into Practice includes chapters written by responsible business experts, as well as in-depth case studies covering a wide range of business contexts.


Book Launch, 4th March 2021

We believe that sharing knowledge drives impact, so we have made Putting Purpose into Practice free for all to access. Click the button below to read each chapter on the book’s website.

To download a PDF version or purchase a hardback copy, visit the Oxford University Press website.


Webinar Series, 10th March – 10th May 2021

Each webinar will explore a different topic featured in the book, from Measuring Purpose to Enacting Purpose in Organizations.

Speakers include Mars CEO Grant Reid, former Unilever CEO Paul Polman, Harvard Business School Senior Lecturer Hubert Joly, former ENGIE CEO Isabelle Kocher, Thunderbird School of Global Management Professor Ann Florini, Saïd Business School Professor Robert Eccles, and Graduate Institute Geneva Director Marie Laure Salles – as well as other top experts.

For more information and to register, visit the LinkedIn Event by clicking the button below.

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