Feb 2021

Putting Purpose into Practice Book Launch and Webinars

Published March 2021

We are delighted to announce the publication of Putting Purpose into Practice: The Economics of Mutuality and an accompanying webinar series featuring leading speakers in the purposeful business space.

The book, published by Oxford University Press, explores how the Economics of Mutuality empowers business to thrive by meeting the needs of the world.

Based on fifteen years of in-depth academic research and business practice led by the Economics of Mutuality team, Mars and Oxford University’s Saïd Business School, the Economics of Mutuality goes beyond earnest proposals straight to measurable results.

Putting Purpose into Practice includes chapters written by responsible business experts, as well as in-depth case studies covering a wide range of business contexts.

Book Launch, 4th March 2021

We believe that sharing knowledge drives impact, so we have made Putting Purpose into Practice free for all to access. Click the button below to read each chapter on the book’s website.

To download a PDF version or purchase a hardback copy, visit the Oxford University Press website.

Webinar Series, 10th March – 10th May 2021

Each webinar will explore a different topic featured in the book, from Measuring Purpose to Enacting Purpose in Organizations.

Speakers include Mars CEO Grant Reid, former Unilever CEO Paul Polman, Harvard Business School Senior Lecturer Hubert Joly, former ENGIE CEO Isabelle Kocher, Thunderbird School of Global Management Professor Ann Florini, Saïd Business School Professor Robert Eccles, and Graduate Institute Geneva Director Marie Laure Salles – as well as other top experts.

For more information and to register, visit the LinkedIn Event by clicking the button below.


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Asia Economics of Mutuality Forum 24-25 April 2024

Korean and global leaders in business, academia, government, and civil society will gather at Hanyang University in Seoul, South Korea, to launch the inaugural Economics of Mutuality Foundation and Hanyang University’s Global Forum on the role of business and investing in society. The event will take place from April 24 to 25, 2024. The two-day event will include addresses by Professor Colin Mayer, former Dean of Oxford University’s Said Business School; Chairman Moon Kook Hyun, President of the New Paradigm Institute and former CEO of Yuhan-Kimberly, and Dr. Jay Jakub, the Executive Director of the Economics of Mutuality Foundation, and co-author of the book, “Completing Capitalism.” The event will highlight the roles of academia, corporations, investors, family offices and entrepreneurs in creating an ecosystem of mutual value co-creation by how companies deploy their capital in society.

Mar 2024
Oxford Virtual Executive Education Program, September 12 – October 31, 2024

Driving Impact Through Mutual Value Creation, an 8-week online course brought to you by Oxford University’s Saïd Business School and the Economics of Mutuality team, will equip you to walk the talk of Stakeholder Capitalism.

Mar 2024
Nordic Economics of Mutuality Forum October 15-16

The first Economics of Mutuality forum to be held in Scandinavia, this event taking place October 15-16, 2024 will be hosted by Brandinnova, the Center for Brand Research at the Norwegian School of Economics (NHH), Jæren Sparebank, and the Economics of Mutuality Foundation.