Launching Project Maua
Launching Project Maua
The Maua business pilot was initiated in 2013 in Kenya in collaboration with Wrigley East Africa. It aimed to provide a new route to market for Wrigley products by engaging consumers in informal settlements and rural areas that were difficult to reach through traditional channels.
Investing in Human Capital
Maua unleashes the benefits of entrepreneurship in challenging business contexts through implementing an innovative business model design that engages the non-financial capital present, but typically hidden, within impoverished areas that lack infrastructure and investment.
Delivering Holistic Performance
Today, Maua is a significant contributor to the Wrigley East Africa business, accounting for around 15% of total sales, which exceed USD 7 million. However, financial capital is only part of the story. Maua is assessed holistically and delivers impressive results across human and social capital metrics.
Other Articles
Asia Economics of Mutuality Forum 24-25 April 2024
Korean and global leaders in business, academia, government, and civil society will gather at Hanyang University in Seoul, South Korea, to launch the inaugural Economics of Mutuality Foundation and Hanyang University’s Global Forum on the role of business and investing in society. The event will take place from April 24 to 25, 2024. The two-day event will include addresses by Professor Colin Mayer, former Dean of Oxford University’s Said Business School; Chairman Moon Kook Hyun, President of the New Paradigm Institute and former CEO of Yuhan-Kimberly, and Dr. Jay Jakub, the Executive Director of the Economics of Mutuality Foundation, and co-author of the book, “Completing Capitalism.” The event will highlight the roles of academia, corporations, investors, family offices and entrepreneurs in creating an ecosystem of mutual value co-creation by how companies deploy their capital in society.
Oxford Virtual Executive Education Program 2 May – 20 June 2024
Driving Impact Through Mutual Value Creation, an 8-week online course brought to you by Oxford University’s Saïd Business School and the Economics of Mutuality team, will equip you to walk the talk of Stakeholder Capitalism.
Nordic Economics of Mutuality Forum October 15-16
The first Economics of Mutuality forum to be held in Scandinavia, this event taking place October 15-16, 2024 will be hosted by Brandinnova, the Center for Brand Research at the Norwegian School of Economics (NHH), Jæren Sparebank, and the Economics of Mutuality Foundation.
How Witnessing an Economy of Greed Led Me to Pursue an Economy of Good
Tony Soh is CEO of the National Volunteer & Philanthropy Centre (NVPC) in Singapore. In this interview, he tells us how his experience of the global financial crisis led him to search for better ways of doing business. A graduate of the Oxford Economics of Mutuality Virtual Executive Education Program, he is working to build a movement around corporate purpose in his city