Methodology Old
Our Unique Methodology
Our methodology is comprised of 6 stages within an innovative design process that aligns practice and performance with purpose. It empowers companies to outperform by investing in social, human, and natural capital within the ecosystems in which they operate – and to benefit from enhanced returns.
1. Preparation
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Define scope (entities)
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Conduct interview audits with selected stakeholders
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Executive education (3 days line) with the Economics of Mutuality
“I believe the Economics of Mutuality has the potential to be a game changer in encouraging companies to optimise their cost of capital by lowering operational beta (via a more robust supply chain) and also raising the headroom for long term growth. Collective and measurable actions over a sustainable period of time will result in higher value created for shareholders.”
Timothy Kwok Chee Wong
Managing Director, Group Research, DBS Bank of Singapore
2. From Purpose to Meaningful Challenge
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Desk research
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Run expert and internal in-depth interviews
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Conduct management workshop to translate company purpose into a meaningful challenge for each entity in scope
– Actionable / distinctive contribution to company purpose
3. Ecosystem Mapping
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Desk research
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Run expert and internal in-depth interviews
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Conduct management workshop to translate company purpose into a meaningful challenge for each entity in scope
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Actionable / distinctive contribution to company purpose
Yassine El Ouarzazi on Ecosystem Orchestration
4. EoM Metrics for Performance
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Design data collection instruments for the Economics of Mutuality capitals (social, human, natural and shared financial capital) on selected pain points and strategic stakeholders
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Collect and analyse baseline data
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Establish relationship between Economics of Mutuality capitals and business performance (build the business case)
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Select / prioritize shortlist of relevant KPIs for Economics of Mutuality capitals performance management
“If we apply all the skills and controls that we have so successfully applied to financial capital and turn them to the management of social, human and natural capital, the opportunities for growth are almost unlimited.”
Bruno Roche
Economics of Mutuality Founder and Executive Director;
Former Mars Chief Economist
5. Interventions Design
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Identify key actions impacting key pain points / EoM KPIs
– New business models
– Adaptation of ways of working
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Review existing portfolio of initiatives
– Stop / Accelerate / Continue
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Build ‘case’ on prioritized initiatives
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Build consolidated roadmap
6. Mutual P&L
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Set purpose-driven change management approach
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Mutual P&L (embed in financial reporting)
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Transfer to client team
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Set cascading program
François Laurent on the Mutual P&L
Other Articles
Lisbon Conscious Business Education Conference 2024: Evolving Education for Ethical Business Practices
Nordic Economics of Mutuality Forum October 15-16
The first Economics of Mutuality forum to be held in Scandinavia, this event taking place October 15-16, 2024 will be hosted by Brandinnova, the Center for Brand Research at the Norwegian School of Economics (NHH), Jæren Sparebank, and the Economics of Mutuality Foundation.
Oxford Virtual Executive Education Program, September 12 – October 31, 2024
Driving Impact Through Mutual Value Creation, an 8-week online course brought to you by Oxford University’s Saïd Business School and the Economics of Mutuality team, will equip you to walk the talk of Stakeholder Capitalism.
Asia Economics of Mutuality Forum 24-25 April 2024
Korean and global leaders in business, academia, government, and civil society will gather at Hanyang University in Seoul, South Korea, to launch the inaugural Economics of Mutuality Foundation and Hanyang University’s Global Forum on the role of business and investing in society. The event will take place from April 24 to 25, 2024. The two-day event will include addresses by Professor Colin Mayer, former Dean of Oxford University’s Said Business School; Chairman Moon Kook Hyun, President of the New Paradigm Institute and former CEO of Yuhan-Kimberly, and Dr. Jay Jakub, the Executive Director of the Economics of Mutuality Foundation, and co-author of the book, “Completing Capitalism.” The event will highlight the roles of academia, corporations, investors, family offices and entrepreneurs in creating an ecosystem of mutual value co-creation by how companies deploy their capital in society.