Royal Canin 0
Royal Canin is a billion-dollar brand that has been growing double digit for more than a decade. It is the biggest growth contributor for Mars Incorporated, a +35B USD corporation. This is somewhat surprising, as traditional management theory would consider Royal Canin’s business model to be inefficient.
The Economics of Mutuality team recognized that typical explanations were unable to account for such remarkable growth and embarked upon a partnership with Royal Canin in 2017 to discover the hidden drivers of success. It soon became clear that the principles behind the Economics of Mutuality had been responsible.
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