Why Shift to Business Ecosystems?
Executive Summary
The essence of business ecosystems: structuring partnerships for co-innovation
Where they came from: modular design
Who leads business ecosystems and why
Why niche firms participate too
What they look like in snapshot format
What is the future for ecosystems?
Why should MarsCatalyst care?
About This Paper
ESSEC Chair of Networked Business Models / Mars Catalyst Working Paper. Vol. 2017.08.
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