Working Together
for the Common Good
A partnership of two non-profits and two for-profits, the Economics of Mutuality Alliance works across the globe to advance stakeholder capitalism through the Economics of Mutuality operating model by addressing societal and environmental challenges.
OUR APPROACH
A Better Way of Seeing and Doing Business
The Economics of Mutuality is a proven operating model that drives superior value creation through impact-led management practices.
Powered by digital tools, it equips companies to generate enduring mutual value for the benefit of multiple stakeholders by addressing societal and environmental challenges.
Practical and scalable, the model enhances business performance by embedding purpose-driven strategies and metrics into day-to-day operations.
OUR APPROACH
A Flywheel for Superior Value Creation
With support from our consultants, you can implement the Economics of Mutuality operating model in your company, applying one or more of its four domains to deliver optimal results.
This fertile ground for growth and impact is where your company's interests meet collective interest.
Expand your visibility of value creation opportunities and surface value erosion risks to be mitigated, such as breakdowns in trust or misallocation of resources.
Use dashboards that deploy financial and non-financial management metrics to reveal the whole picture and provide leading indicators of performance and impact.
Boost employee motivation and retention by upskilling and aligning your organization behind a common purpose.
OUR APPROACH
From Idea to Impact
The Economics of Mutuality operating model emerged from a multi-year business innovation program developed by Mars that engaged a range of cross-sector partners including Oxford University’s Saïd Business School. The program delivered proof of concept practical application across business units, sectors, and markets along with teaching curricula and case studies.
The team behind the program spun out of Mars in 2020 to advance and implement the operating model more widely. Under the independent brand of the Economics of Mutuality Alliance, a partnership of two non-profits and two for-profits, they now collaborate with companies, investors, universities, and NGOs around the world to serve the common good.
Driven by the Economics of Mutuality model, Royal Canin has become the sector’s most valuable brand and the most successful Mars Incorporated. business, tallying 20 years of double-digit revenue growth."
Loïc MoutaultGlobal President of Petcare, Mars Incorporated.
The Economics of Mutuality shows us that we can do well and we can do good at the same time. The myth that ‘for us to win, someone else needs to lose’ must be busted."
Nuno GonçalvesVP of Talent Management & Executive Development, Nike
The Economics of Mutuality has the potential to be a game changer in encouraging companies to optimize their cost of capital by lowering operational beta (via a more robust supply chain) and also raising the headroom for long-term growth."
Timothy WongGlobal Head of Group Strategy and Group Research, DBS Bank
OUR APPROACH
Thriving Business
OUR APPROACH
Flourishing Society
You no longer have to choose between building a thriving business and contributing to a flourishing society. The Economics of Mutuality is an engine of transformation that equips you to do both without having to trade returns for impact.
Creating value for your stakeholders and your shareholders doesn’t have to be mutually exclusive. It can be mutually beneficial.
Everyone wins when you address the problems of people, place, and planet… profitably.
Let’s Discuss
If you’d like to explore how the Economics of Mutuality could drive transformation in your context, just reach out. We'd be delighted to start a conversation.
The Economics of Mutuality challenges us to develop robust and virtuous business models. We acquire wisdom as we better understand the interdependence of things and nurture sustained ecosystems."
Gim Huay NeoWorld Economic Forum Managing Board
Former Managing Director of Climate Change Strategy, Sustainability, & Enterprise Development, Temasek
The idea of tracking the four types of capital — instead of just what everyone else seems to track: financial capital — and then to have rigorous, field-tested measurements that capture most of the value generated by the other three, is ingenious."
David GardnerCo-Founder & Co-Chairman, The Motley Fool
The Economics of Mutuality offers freedom to realize optimal, sustainable success for business, its people, and the communities they operate in, as well as our planet."
Lim Siong GuanFormer Group President of GIC, Singapore's sovereign wealth fund
Our Organization
Alliance Partners
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OUR ORGANIZATION
Addressing Wicked Problems
Many of the societal and environmental challenges facing us
today are so-called wicked problems that can’t be solved by one sector alone. Multiple stakeholders from the private, public, and non-profit spheres need to work together.
With its four partners working across the whole economic system, the Economics of Mutuality Alliance is uniquely positioned to help cross-sector actors find good solutions to systemic problems – profitable solutions that are good for business and good for society.
