Working Together
for the Common Good
The non-profit-led Economics of Mutuality Alliance helps businesses create value by solving problems for people and the planet. We call this mutual value – where financial performance and positive impact reinforce each other over time.
Why “Mutual” Value?
Because the world needs a better form of value creation – one that positions the interests of society, the environment, and businesses in right relationship rather than in conflict.
“Mutual” value creation generates business models and economic systems that are:
-
Meaningful
Centered around solving relevant societal and environmental challenges – where profit is an outcome, not the objective.
-
Proximate
Built on close, trust-based relationships that foster understanding, co-creation, and shared accountability.
-
Reciprocal
Designed to share benefits and burdens across stakeholders – ensuring value is not extracted at the expense of others.
-
Regenerative
Structured to generate long-term, compounding value by strengthening the interdependencies between business, society, and nature.
FROM
“How do we maximize profit while managing externalities?”
TO
“How can we create enduring value for business and the world at the same time?”
For decades, businesses have operated within systems that reward short-term financial performance while treating social and environmental challenges as external concerns.
But the pressures facing companies today, from climate disruption and economic volatility to declining trust and rising inequality, reveal the limits of that model.
The future belongs to the leaders and organizations capable of creating value differently:
more meaningfully
more relationally
more systemically
more sustainably
Not by sacrificing performance, but by redefining it.
Knowledge Hub
Our Origin Story
Our mutual value approach emerged from a multi-year research partnership between Mars, Inc. and Oxford University’s Saïd Business School.
We led this research partnership while serving within Mars as the company’s internal think tank – testing the approach across a diverse range of business contexts from cocoa supply chains to pet care ecosystems and route-to-market programs.
As the broader potential of this work became clear, Mars spun us out in 2020 to share mutual value creation more widely, placing us under foundation ownership to safeguard our mission.
Since then, we have worked with stakeholders from a broad range of industries and geographies – from banking in Singapore to real estate management in the UK and healthcare in the US.
Explore a Better Way of Seeing and Doing Business
We develop the capabilities required to put human and environmental flourishing at the heart of value creation.
OUR ORGANIZATION
Alliance Partners
The Economics of Mutuality Alliance is comprised of two non-profits that each own a for-profit subsidiary. Working independently or collaboratively, they advance mutual value creation through partnerships with other stakeholders.
-
For Good Societies
Advancing the operating model through events, thought leadership, education, research, and cross-sector stakeholder orchestration.
-
For Good Companies
Equipping companies to implement the operating model through digitally enabled consulting, proprietary tools, and leadership development.
-
For Good Investments
Equipping investors to transform the way capital is deployed by implementing the operating model in public and private equity investments.
-
For Good Communities
Nurturing individual vocation and seeking the thriving of communities as well as business and investment where the operating model is deployed.
Working Together for the Common Good
OUR ORGANIZATION
Addressing Wicked Problems
Many of the societal and environmental challenges facing us today are so-called wicked problems that can’t be solved by one sector alone. Multiple stakeholders from the private, public, and non-profit spheres need to work together.
With its four partners working across the whole economic system, the Economics of Mutuality Alliance is uniquely positioned to help cross-sector actors find good solutions to systemic problems – profitable solutions that are good for business and good for society.
Let’s Discuss
If you’d like to explore how mutual value creation could drive transformation in your context, just reach out. We'd be delighted to start a conversation.