Working Together
for the Common Good

A partnership of two non-profits and two for-profits, the Economics of Mutuality Alliance works across the globe to advance stakeholder capitalism through the Economics of Mutuality operating model by addressing societal and environmental challenges.


A Better Way of Seeing and Doing Business

The Economics of Mutuality is a proven operating model that drives superior value creation through impact-led management practices. 

Powered by digital tools, it equips companies to generate enduring mutual value for the benefit of multiple stakeholders by addressing societal and environmental challenges.

Practical and scalable, the model enhances business performance by embedding purpose-driven strategies and metrics into day-to-day operations. 


From Idea to Impact

The Economics of Mutuality operating model emerged from a multi-year business innovation program developed by Mars that engaged a range of cross-sector partners including Oxford University’s Saïd Business School. The program delivered proof of concept practical application across business units, sectors, and markets along with teaching curricula and case studies.

The team behind the program spun out of Mars in 2020 to advance and implement the operating model more widely. Under the independent brand of the Economics of Mutuality Alliance, a partnership of two non-profits and two for-profits, they now collaborate with companies, investors, universities, and NGOs around the world to serve the common good.

Driven by the Economics of Mutuality model, Royal Canin has become the sector’s most valuable brand and the most successful Mars Incorporated. business, tallying 20 years of double-digit revenue growth."

Loïc Moutault
Global President of Petcare, Mars Incorporated.

The Economics of Mutuality shows us that we can do well and we can do good at the same time. The myth that ‘for us to win, someone else needs to lose’ must be busted."

Nuno Gonçalves
VP of Talent Management & Executive Development, Nike

The Economics of Mutuality has the potential to be a game changer in encouraging companies to optimize their cost of capital by lowering operational beta (via a more robust supply chain) and also raising the headroom for long-term growth."

Timothy Wong
Global Head of Group Strategy and Group Research, DBS Bank


Thriving Business

An opportunity, not an obligation, the Economics of Mutuality hardwires mutuality into your day-to-day operations, leveraging the typically untapped value of Social, Human, and Natural capital.
Organizational alignment enables strategic transformation and innovation
Motivated, engaged colleagues are more productive and more loyal
Respected and trusted brands create preference and build intangible value
Efficiency savings, risk reduction, and sustained growth enhance profitability
social and environmental
Healthier, flourishing communities and positive environmental impact ensure all thrive


Flourishing Society

You no longer have to choose between building a thriving business and contributing to a flourishing society. The Economics of Mutuality is an engine of transformation that equips you to do both without having to trade returns for impact. 

Creating value for your stakeholders and your shareholders doesn’t have to be mutually exclusive. It can be mutually beneficial.

Everyone wins when you address the problems of people, place, and planet… profitably.

Let’s Discuss

If you’d like to explore how the Economics of Mutuality could drive transformation in your context, just reach out. We'd be delighted to start a conversation.

    The Economics of Mutuality challenges us to develop robust and virtuous business models. We acquire wisdom as we better understand the interdependence of things and nurture sustained ecosystems."

    Gim Huay Neo
    World Economic Forum Managing Board

    Former Managing Director of Climate Change Strategy, Sustainability, & Enterprise Development, Temasek

    The idea of tracking the four types of capital — instead of just what everyone else seems to track: financial capital — and then to have rigorous, field-tested measurements that capture most of the value generated by the other three, is ingenious."

    David Gardner
    Co-Founder & Co-Chairman, The Motley Fool

    The Economics of Mutuality offers freedom to realize optimal, sustainable success for business, its people, and the communities they operate in, as well as our planet."

    Lim Siong Guan
    Former Group President of GIC, Singapore's sovereign wealth fund

    Our Organization

    Alliance        Partners

    The Economics of Mutuality Alliance is comprised of two non-profits that each own a for-profit subsidiary. Working independently or collaboratively, they advance and implement the Economics of Mutuality operating model.
    For Good Societies
    Advancing the operating model through events, thought leadership, education, research, and cross-sector stakeholder orchestration.
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    For Good Companies
    Equipping companies to implement the operating model through digitally enabled consulting, proprietary tools, and leadership development.
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    For Good Investments
    Equipping investors to transform the way capital is deployed by implementing the operating model in public and private equity investments.
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    For Good Communities
    Nurturing individual vocation and seeking the thriving of communities as well as business and investment where the operating model is deployed.
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    Working Together for the Common Good


    Addressing Wicked Problems

    Many of the societal and environmental challenges facing us
    today are so-called wicked problems that can’t be solved by one sector alone. Multiple stakeholders from the private, public, and non-profit spheres need to work together.

    With its four partners working across the whole economic system, the Economics of Mutuality Alliance is uniquely positioned to help cross-sector actors find good solutions to systemic problems – profitable solutions that are good for business and good for society.

    Economics of Mutuality Alliance

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