Purpose-Driven Leadership for a Wellbeing Economy
Online Masterclass | 29 April | 10:00–11:15 BST
Across sectors and geographies, leaders are confronting a growing mismatch between what our economic systems reward and what people and societies actually need to thrive.
Wellbeing is widely acknowledged as the ultimate goal, yet leadership practices remain shaped by short-term performance logics that fragment responsibility and erode trust, resilience and meaning at work.
As the limits of profit-first thinking become harder to ignore, the question facing leaders is no longer whether change is required, but how to lead differently within the realities of today’s organisations and economies.
Re-Centering Leadership Around Wellbeing
This interactive masterclass explores what it means to practise purpose-driven leadership in service of a wellbeing economy, drawing on the ideas set out in Beyond Profit: Purpose-Driven Leadership for a Wellbeing Economy. Rather than treating wellbeing as a secondary outcome or ethical add-on, the session invites participants to examine how leadership, governance and decision-making can be intentionally oriented towards long-term collective wellbeing.
The conversation brings together Dr. Victoria Hurth, co-author of Beyond Profit and a leading voice on purpose-driven organizations, with Ruth Wilkinson, Strategic Lead at Mutual Value Labs. Together, they will explore how leaders can move beyond narrow success metrics and cultivate the conditions for economic, social and human value to reinforce one another.
What the session will explore
Through dialogue and reflection, participants will be invited to consider:
Why wellbeing must move from aspiration to organizing principle
How leadership assumptions shape economic outcomes, often invisibly
What purpose-driven leadership looks like in practice, not theory
Where leaders have real agency to influence systems from within
The session is designed as a space for sense-making rather than prescription, supporting leaders to surface tensions, re-examine assumptions and connect their daily decisions to longer-term impact.
About the Facilitator
The session is led by Dr. Victoria Hurth, an independent academic and author, who helps leaders navigate the complexity of building a sustainable world while creating organizations that contribute to lasting collective wellbeing. Drawing on three decades of work bridging theory and practice, she focuses on the systemic changes needed in how decisions are made – particularly through purpose, governance, marketing, leadership, and culture. Her work supports leaders in turning a clear, purpose-driven vision into operational reality and aligning organizations with a future that benefits both business and society.
An Invitation
This masterclass is open to alumni of the Economics of Mutuality Alliance education programs, as well as leaders and practitioners curious to explore the links between purpose, leadership and wellbeing economies.
Places are limited to support meaningful interaction.