09.00-10.30 EDT / 14.00-15.30 BST / 21.00-22.30 SGT
Free 90-minute interactive Zoom webinar with leading experts.
Speakers
Pamela Qualter
Manchester University Professor and Co-chair of World Health Organization Technical Advisory Group on Social Connection
Angela Mangiapane
President of Mars Global Services at Mars, Incorporated
Pascal Riederer
Project Lead at the Economics of Mutuality Alliance’s Mutual Value Labs
Topics for Discussion
As loneliness becomes increasingly recognized as a widespread and complex social issue, the consumer goods sector faces a unique set of questions: What role can brands play in fostering connection? How might product design, retail spaces, and marketing strategies help reduce social isolation?
This webinar focuses on the Consumer Goods industry’s potential to be part of the solution by embedding social connection into core business strategy.
Drawing from the Business vs. Loneliness report and recent partnership projects with leading consumer brands, this session will explore how companies in this space can identify and act on loneliness-related opportunities in ways that are both socially impactful and commercially valuable.
With input from leading experts and workshop-style breakout sessions, the 90-minute online Zoom webinar will unpack:
Why loneliness is relevant to consumer brands—and what that means for long-term value
Insights from global research, including consumer expectations around connection and belonging
Case studies showing how brands are designing products, experiences, and campaigns to support social connection
How the Loneliness Change Compass can help identify business-relevant intervention strategies
First steps companies can take to begin making a difference
Who Should Attend
This webinar has been designed for business leaders in the consumer goods industries. It will be of particular relevance to those working in strategy, innovation, finance, marketing, sustainability, and HR.
It will also be relevant to professionals from the public, non-profit, and academic sectors interested in the private sector’s role in tackling loneliness.
Book Your Place
Click the button and fill out the form to book your place at the webinar. We’ll send you a calendar invite with a Zoom link in due course.