2 min read
Jan 2024




Putting Purpose into Practice:
The Economics of Mutuality

Edited by Colin Mayer and Bruno Roche; OUP (2021).

This new book explores how the Economics of Mutuality empowers business to thrive by meeting the needs of the world. It includes chapters written by responsible business experts, as well as in-depth case studies covering a wide range of contexts.


Chinese edition of Putting Purpose into Practice (2022).


Completing Capitalism:
Heal Business to Heal the World

By Bruno Roche and Jay Jakub; Berrett-Koehler (2017).

This analytically rigorous and eminently practical book offers a new form of capitalism that delivers superior holistic performance because it mobilizes and generates human, social, and natural capital along with financial capital.


Chinese edition of Completing Capitalism (2018).


Prosperity: Better Business
Makes the Greater Good

By Colin Mayer; OUP (2018).

Professor Colin Mayer, co-founder of the Economics of Mutuality Lab at Oxford University’s Saïd Business School, sets out a comprehensive new agenda for the corporation as a unique and powerful force for promoting economic and social wellbeing.


Other Articles

1 min read
Mar 2024
Asia Economics of Mutuality Forum 24-25 April 2024

The first Economics of Mutuality forum to be held in Asia, this event will explore how the Economics of Mutuality model can empower cross-sector actors to address the challenges presented by ageing demographics in Asia, such as strained pension and healthcare systems and a shrinking workforce. 

2 min read
Mar 2024
Oxford Virtual Executive Education Program 2 May – 20 June 2024

Driving Impact Through Mutual Value Creation, an 8-week online course brought to you by Oxford University’s Saïd Business School and the Economics of Mutuality team, will equip you to walk the talk of Stakeholder Capitalism.

3 min read
Mar 2024
Nordic Economics of Mutuality Forum October 15-16

The first Economics of Mutuality forum to be held in Scandinavia, this event taking place October 15-16, 2024 will be hosted by Brandinnova, the Center for Brand Research at the Norwegian School of Economics (NHH), Jæren Sparebank, and the Economics of Mutuality Foundation.

24 min read
Feb 2024
How Witnessing an Economy of Greed Led Me to Pursue an Economy of Good

Tony Soh is CEO of the National Volunteer & Philanthropy Centre (NVPC) in Singapore. In this interview, he tells us how his experience of the global financial crisis led him to search for better ways of doing business. A graduate of the Oxford Economics of Mutuality Virtual Executive Education Program, he is working to build a movement around corporate purpose in his city