Jan 2024



Putting Purpose into Practice:
The Economics of Mutuality

Edited by Colin Mayer and Bruno Roche; OUP (2021).

This new book explores how the Economics of Mutuality empowers business to thrive by meeting the needs of the world. It includes chapters written by responsible business experts, as well as in-depth case studies covering a wide range of contexts.


Chinese edition of Putting Purpose into Practice (2022).


Completing Capitalism:
Heal Business to Heal the World

By Bruno Roche and Jay Jakub; Berrett-Koehler (2017).

This analytically rigorous and eminently practical book offers a new form of capitalism that delivers superior holistic performance because it mobilizes and generates human, social, and natural capital along with financial capital.


Chinese edition of Completing Capitalism (2018).


Prosperity: Better Business
Makes the Greater Good

By Colin Mayer; OUP (2018).

Professor Colin Mayer, co-founder of the Economics of Mutuality Lab at Oxford University’s Saïd Business School, sets out a comprehensive new agenda for the corporation as a unique and powerful force for promoting economic and social wellbeing.


Other Articles

Jun 2024
Lisbon Conscious Business Education Conference 2024: Evolving Education for Ethical Business Practices 
Mar 2024
Asia Economics of Mutuality Forum 24-25 April 2024

Korean and global leaders in business, academia, government, and civil society will gather at Hanyang University in Seoul, South Korea, to launch the inaugural Economics of Mutuality Foundation and Hanyang University’s Global Forum on the role of business and investing in society. The event will take place from April 24 to 25, 2024. The two-day event will include addresses by Professor Colin Mayer, former Dean of Oxford University’s Said Business School; Chairman Moon Kook Hyun, President of the New Paradigm Institute and former CEO of Yuhan-Kimberly, and Dr. Jay Jakub, the Executive Director of the Economics of Mutuality Foundation, and co-author of the book, “Completing Capitalism.” The event will highlight the roles of academia, corporations, investors, family offices and entrepreneurs in creating an ecosystem of mutual value co-creation by how companies deploy their capital in society.

Mar 2024
Oxford Virtual Executive Education Program, September 12 – October 31, 2024

Driving Impact Through Mutual Value Creation, an 8-week online course brought to you by Oxford University’s Saïd Business School and the Economics of Mutuality team, will equip you to walk the talk of Stakeholder Capitalism.

Mar 2024
Nordic Economics of Mutuality Forum October 15-16

The first Economics of Mutuality forum to be held in Scandinavia, this event taking place October 15-16, 2024 will be hosted by Brandinnova, the Center for Brand Research at the Norwegian School of Economics (NHH), Jæren Sparebank, and the Economics of Mutuality Foundation.