4 min read
Apr 2019

New Partnership with China Europe International Business School

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Published April 2019

We are delighted to announce the start of a new academic partnership with the China Europe International Business School (CEIBS) that will research the practical application of the Economics of Mutuality in a Chinese Business context. The collaboration will involve case studies, classroom lectures and a yearly forum.

CEIBS, which is celebrating its 25th anniversary, was co-founded by the Chinese government and the European Union, with Shanghai Jiao Tong University and the EFMD serving as its executive partners. CEIBS has campuses in Shanghai, Beijing, Shenzhen, Accra in Ghana and Zurich in Switzerland. The business school has over 22,000 alumni around the world, who come from more than 80 different countries and regions. To read more, visit the CEIBS website.

The CEIBS faculty working within the partnership are:

  • Bin Xu, Professor of Economics and Finance and Associate Dean (Research)

  • Lydia Price, Professor of Marketing

  • Peter Moran, Associate Professor of Strategy

  • Byron Lee, Assistant Professor of Management


‘We are pleased to partner with Mars, through Catalyst, on this very important initiative. It comes at a time when there is a major push towards corporate social responsibility, both from the school’s leadership and its alumni who are looking for new ways in which to positively impact and shape the global economic environment. EoM is in line with CEIBS’ goal of educating socially responsible business leaders who seek to go beyond financial success to achieve global significance.’

Yuan Ding
CEIBS Vice President & Dean


‘We selected CEIBS because we need to ensure that we are partnering with the right academic partner with both rich academic research and academic education as well as a strong practical business application mindset. We also believe that partnering with CEIBS will help us build a bridge between the Western culture, shared by many of us at Catalyst, and the Chinese culture where CEIBS is very present. The partnership will also provide us with access to a network of high-powered alumni to speed up the spreading of EoM in businesses in Asia and particularly in China.’

Bruno Roche
Mars Chief Economist and Catalyst Managing Director


Bin Xu, who will be leading the partnership for CEIBS, spoke about the Economics of Mutuality at last year’s Responsible Business Forum at Saïd Business School, University of Oxford. He was interviewed by Charlotte Budd, Director, freuds.


For over five decades Mars Catalyst has developed effective and innovative ways of working with the academic world; combining the best of business and academia to crack complex problems. From the outset, the Economics of Mutuality has been built upon multi-year relationships with leading academics and institutions around the world.

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