Working Together
for the Common Good
A partnership of two non-profits and two for-profits, the Economics of Mutuality Alliance works across the globe to advance stakeholder capitalism through the Economics of Mutuality operating model.
OUR APPROACH
A Better Way of Seeing and Doing Business
The Economics of Mutuality is a proven operating model that drives superior value creation through impact-led management practices.
Powered by digital tools, it equips companies to generate enduring mutual value for the benefit of multiple stakeholders by addressing societal and environmental challenges.
Practical and scalable, the model enhances business performance by embedding purpose-driven strategies and metrics into day-to-day operations.
OUR APPROACH
A Flywheel for Superior Value Creation
Companies can implement the Economics of Mutuality operating model in their unique context, applying one or more of its four domains to deliver optimal results.
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Purpose Opportunity Identification
Uncover new opportunities by engaging purpose as strategy – pinpointing societal or environmental challenges to address that are relevant to your capabilities and industry. This fertile ground for growth and impact is where your company's interests meet collective interest.
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Growth Strategy Development
Gain unparalleled insight into your ecosystem of stakeholders – understanding root causes behind key pain points. Expand your visibility of value creation opportunities and surface value erosion risks to be mitigated, such as breakdowns in trust or misallocation of resources.
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Impact-Led Solution Design
Design profitable and scalable business solutions that enable your company to create and capture value across your ecosystem. Use financial and non-financial management metrics to reveal the whole picture and provide leading indicators of performance and impact.
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Capability Building
Transform your company’s operations and culture by developing mutual practices and mindsets through our learning and engagement offerings. Boost employee motivation and retention by upskilling and aligning your organization behind a common purpose.
OUR APPROACH
From Idea to Impact
The Economics of Mutuality operating model emerged from a multi-year business innovation program developed by Mars that engaged a range of cross-sector partners including Oxford University’s Saïd Business School. The program delivered proof of concept practical application across business units, sectors, and markets along with teaching curricula and case studies.
The team behind the program spun out of Mars in 2020 to advance and implement the operating model more widely. Under the independent brand of the Economics of Mutuality Alliance, a partnership of two non-profits and two for-profits, they now collaborate with companies, investors, universities, and NGOs around the world to serve the common good.
Knowledge Hub
OUR APPROACH
Thriving Business
An opportunity, not an obligation, the Economics of Mutuality hardwires mutuality into your day-to-day operations, leveraging the typically untapped value of Social, Human, and Natural capital.
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Strategic
Organizational alignment enables strategic transformation and innovation
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Organizational
Motivated, engaged colleagues are more productive and more loyal
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Reputational
Respected and trusted brands create preference and build intangible value
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Financial
Efficiency savings, risk reduction, and sustained growth enhance profitability
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Social and environmental
Healthier, flourishing communities and positive environmental impact ensure all thrive
OUR APPROACH
Putting Human and Ecological Flourishing at the Heart of Value Creation
You no longer have to choose between building a thriving business and contributing to a flourishing society. The Economics of Mutuality is an engine of transformation that equips you to do both without having to trade returns for impact.
Creating value for your stakeholders and your shareholders doesn’t have to be mutually exclusive. It can be mutually beneficial.
Everyone wins when you address the problems of people, place, and planet… profitably.
Stay Connected
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OUR ORGANIZATION
Alliance Partners
The Economics of Mutuality Alliance is comprised of two non-profits that each own a for-profit subsidiary. Working independently or collaboratively, they advance and implement the Economics of Mutuality operating model.
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For Good Societies
Advancing the operating model through events, thought leadership, education, research, and cross-sector stakeholder orchestration.
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For Good Companies
Equipping companies to implement the operating model through digitally enabled consulting, proprietary tools, and leadership development.
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For Good Investments
Equipping investors to transform the way capital is deployed by implementing the operating model in public and private equity investments.
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For Good Communities
Nurturing individual vocation and seeking the thriving of communities as well as business and investment where the operating model is deployed.
Working Together for the Common Good
OUR ORGANIZATION
Addressing Wicked Problems
Many of the societal and environmental challenges facing us today are so-called wicked problems that can’t be solved by one sector alone. Multiple stakeholders from the private, public, and non-profit spheres need to work together.
With its four partners working across the whole economic system, the Economics of Mutuality Alliance is uniquely positioned to help cross-sector actors find good solutions to systemic problems – profitable solutions that are good for business and good for society.
Let’s Discuss
If you’d like to explore how the Economics of Mutuality could drive transformation in your context, just reach out. We'd be delighted to start a conversation.